Best Buy Takes On Amazon With New Marketplace

Best Buy Launches Third-Party Marketplace: In a massive move, Best Buy has officially launched its own third-party marketplace, inviting other brands to sell directly on BestBuy.com. This strategy positions the electronics giant as a direct competitor to Amazon, Walmart, and other marketplace platforms, aiming to leverage its brand trust and logistics capabilities to carve out a significant share of online retail.

Study Shows Amazon Ads Deliver Higher ROAS Than Google Shopping: A new study highlights the power of Amazon's ecosystem. The research found that clicks from Amazon ads generally result in a higher Return on Ad Spend (ROAS) compared to clicks from Google Shopping ads that lead to an external merchant's website. This underscores the conversion power of keeping shoppers within a single, trusted marketplace environment.

Google Finally Releases a Google Trends API: In huge news for SEOs and marketers, Google is now offering API access to Google Trends data. For years, professionals have had to manually collect or scrape this invaluable trend data. The new API will allow for programmatic access, enabling deeper analysis, integration with other datasets, and more sophisticated market research.

Google Offers More Visibility into Search Partner Placements: Responding to long-standing advertiser requests for more transparency, Google is now providing more visibility into where ads are placed on its Search Partner Network. This will help marketers better understand and optimize their performance on sites outside of Google's own search results page.

Google Ads Sets 11-Year Data Retention Policy: Google Ads has announced a new data retention policy, keeping performance data for at least 11 years. This change provides advertisers with long-term access to historical data for analysis and forecasting.

Meta Rolls Out AI-Powered Translations for Creators: Meta is leveraging AI to help creators go global. The platform is rolling out AI-powered translations, starting with English and Spanish, allowing creators to reach a wider audience without language barriers.

A New Startup Tackles the "$8B Post-Click Problem": A new company, Spangle AI, is focused on what happens after a shopper clicks an ad. They aim to solve the "post-click" challenge, where poor landing page experiences cause e-commerce brands to lose an estimated $8 billion in potential sales.

TikTok Deepens Media Ties: Showcasing its growing influence in mainstream media, TikTok has been announced as the new headline sponsor for the prestigious Edinburgh TV Awards.