The Beecommercer Daily Buzz
Date: Thursday, September 11, 2025 Brought to you by: beecommercer.com
Good morning. Google has just unleashed a massive suite of new and updated advertising tools in a clear and coordinated offensive to win over retailers ahead of the holiday season and dominate the new era of AI-driven commerce.
Here are all the major announcements and what they mean for you.
Google's Retail Offensive: A Barrage of New Ad Tools
In what appears to be a major holiday season product launch, Google has rolled out a series of significant updates across its advertising portfolio.
New Retail & Omnichannel Tools: Google has launched new ad tools specifically for retailers, designed to better connect online advertising with in-store traffic and sales, as well as new features for creating more engaging ad creative.
SA360's Landmark Partnership with Criteo: In a huge move for retail media, Google Search Ads 360 has added Criteo as its first-ever on-site retail media supply partner. This will allow brands to manage their Criteo retail media campaigns directly within the SA360 platform.
PMax Beta Expands Globally: The beta for Google's next generation of AI-powered Performance Max campaigns has been expanded globally, giving more advertisers access to the latest features.
New Demand Gen Insights: To provide more clarity, Google is adding YouTube performance breakdowns to Demand Gen campaigns, helping advertisers better understand how their video assets are contributing to results.
The Search Landscape Continues to Shift
New Research Confirms TikTok's Power as a Search Engine: Underscoring the competitive pressure Google is facing, new research from TikTok highlights the platform's crucial role in product discovery. The data shows that a significant number of users now turn to TikTok to research products, making it a go-to search engine for commerce.
The Transformation from SEO to GEO: As search becomes more visual and intent-driven, a new piece from WebProNews explores the industry's focus on transforming traditional SEO into "GEO" (Geographic Experience Optimization) to thrive in the new AI-driven search environment.
Industry Insights: The Future of Agencies & A Win for Coupang
How AI is Changing the Role of Media Agencies: As platforms like Meta continue to automate the mechanics of ad buying, the role of the human media buyer is evolving. A new AdAge report explores how agencies are shifting their focus from manual execution to high-level strategy, creative guidance, and measurement to adapt to the new AI-powered landscape.
Coupang Wins Dismissal of Shareholder Lawsuit: In global e-commerce news, the South Korean giant Coupang has won a dismissal of a U.S. shareholder lawsuit, a positive legal development for the influential international marketplace.
Final Buzz
Google's massive product launch today is a direct and powerful response to the changing world around it. With platforms like TikTok fundamentally altering how consumers search for products, Google is doubling down on an AI-driven, omnichannel future to prove its value to retailers. For advertisers and agencies, the message is clear: the tools are becoming more automated and powerful, which means the strategic thinking required to wield them has never been more important.
Have a great day.
The Beecommercer Team