The Beecommercer Daily Buzz
Date: Wednesday, September 10, 2025 Brought to you by: beecommercer.com
Good morning. The scrutiny on Meta's impact on young users is intensifying this morning, as a new whistleblower has come forward with serious allegations. At the same time, Google is rapidly expanding its new AI-powered search experience to the rest of the world.
Here’s the essential news you need to know today.
Meta Under Fire Again Over Child Safety & Ad Scams
New Whistleblower Alleges Meta Ignored VR Risks to Kids: According to a new report from NBC News, a new whistleblower has come forward alleging that Meta has ignored its own internal research on the potential harms and psychological impacts of virtual reality on children and teens. This adds a new dimension to the ongoing debate about child safety on the company's platforms.
Scammers Exploit "Meta Verified" in Malicious Ads: A new security report from Bitdefender warns that scammers are using Facebook ads to push fake "Meta Verified" browser extensions. These malicious ads trick users into installing software that is designed to steal their account credentials, exploiting the very verification system Meta created to build trust.
Google's AI Mode Goes Global
Google Expands "AI Mode" Beyond English: Signaling the rapid, worldwide rollout of its new search experience, Google is now expanding "AI Mode" to more languages beyond English. This means users in many more countries will soon see the AI-driven answer engine as their default search results page, accelerating the shift away from the traditional "10 blue links."
Google Ads Better Connects Web & App Campaigns: In a practical update for advertisers, Google Ads can now link web and app campaigns more effectively. This allows for a more unified campaign structure, helping marketers create a seamless journey for users who interact with a brand on both its website and its mobile app.
Your Strategic Playbook: New Data & Timeless Tactics
TikTok Reveals New Product Discovery Insights: In partnership with WARC, TikTok has shared new data on how users are leveraging the platform for search and product discovery. The research provides valuable insights for marketers on how to best use the platform to drive commerce and influence purchase decisions.
How to Adapt Creative for Meta, TikTok & Pinterest: A new guide from Search Engine Land breaks down how advertisers should adapt their ad creative for the unique environments of different social platforms. The piece offers best practices for creating high-performing assets for Meta, TikTok, and Pinterest.
The Ultimate Guide to Evergreen Content: In a reminder of foundational strategy, Search Engine Land has also published an ultimate guide to creating evergreen content. The guide explains why this type of long-lasting, consistently relevant content is a cornerstone of any successful long-term SEO strategy.
Final Buzz
Today's news highlights the deep and ongoing tension between rapid innovation and platform responsibility. While Google forges ahead with its global AI rollout and TikTok shares new data to empower marketers, the persistent safety and security issues at companies like Meta show the immense challenges that come with operating at scale. For brands, the most resilient path forward is to leverage the new tools and data available while building a strong foundation on timeless strategies like evergreen content.
Have a great day.
The Beecommercer Team